Asas Investment | About Us
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About Us


I was born and raised in the culturally rich and diverse area of Dubai called Al Ras in Deira, now referred to as “Old Dubai.”  My father was a sharp and prominent merchant, a wise and friendly man who enjoyed teaching as much as he enjoyed commerce in the city he loved.  Throughout my childhood I accompanied him to the vibrant markets of Dubai and was lucky to be at his side to learn his craft and his ways.  As a child in the 1960’s and 70’s, it was impossible not to be amazed by Dubai’s unique character and its central position in the world’s trading routes.  Today Dubai has become even more centrally strategic and now, more than 5 decades since my father first established his trading business, Asas Investment came to life as a continuation and tribute to his legacy and the possibilities of his beloved city and country.


H.E. Dr. Hanif Hassan Ali Al Qassim


Founded in 2006, Asas Investment L.L.C. is a continuation of a family business that was established in Dubai in the 1950s by Hassan Ali Al Qassim, the late father of H.E. Dr. Hanif Hassan Ali Al Qassim.


Dubai Timber Merchant

H.E. Dr Hanif Hassan is the Owner and Chairman of Asas Investment L.L.C., established in 2006 as a Holding and Investment company based in the dynamic city of Dubai in the United Arab Emirates.

Asas Investment has a large portfolio of assets both in the UAE as well as the UK. These fall into different sectors including Hospitality, Real Estate, Food And Beverage, Agriculture And Healthcare. In addition, Asas has invested in shares and stock in both national and regional markets.

Asas Investment prides itself in having been established at the heart of Dubai during its most exciting and vibrant times. With a diverse portfolio of investments in various sectors both in the UAE and abroad, our team is constantly working to ensure Asas Investment is an active participant in Dubai’s rapid growth as a global hub of innovation and diversity.